Last updated: March 27, 2026
Petrāah (“we”, “our”, “us”), operated by Pawsitive Petcare Pvt Ltd (Bengaluru, India), is committed to protecting your privacy in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable Indian laws. This Privacy Policy explains how we collect, use, store, and safeguard your digital personal data when you visit petrāah.com and use our services.
Under the DPDP Act, we are a “Data Fiduciary” and you are a “Data Principal.” By using our website and providing your personal data, you consent to the practices described in this policy.
We collect the following digital personal data, only with your consent and for specified purposes:
| Data Collected | Purpose | Legal Basis |
|---|---|---|
| Email address | Waitlist registration, launch updates | Consent |
| City / Location | Understanding user distribution for launch planning | Consent |
| Company name, contact name, role, business description | Partnership inquiries and business communication | Consent |
| Phone number (if shared via chat) | Personal outreach by our team | Consent |
| Chat messages with Mitra | Real-time assistance (not stored persistently) | Consent |
| Browser type, device info, IP address | Website functionality and security | Legitimate use |
We do not collect any personal data beyond what is listed above. We process your data only for the purposes stated and will seek fresh consent if the purpose changes.
By entering your email on our waitlist form or submitting a partnership inquiry, you provide explicit consent for us to process your data for the stated purposes. You may withdraw your consent at any time by:
Upon withdrawal, we will cease processing your personal data and delete it within 30 days, except where retention is required by law. Withdrawal of consent does not affect the lawfulness of processing done prior to withdrawal.
Your data is stored on Supabase (database) and processed through Vercel (hosting) and SendGrid (email notifications). These services use encryption at rest and in transit with industry-standard security measures.
Retention period: We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, or until you withdraw consent, or until launch + 12 months — whichever comes first. After this period, your data will be securely deleted.
We implement reasonable security safeguards including encryption, access controls, and secure authentication to prevent unauthorized access, disclosure, or loss of your personal data.
Your personal data may be transferred to and processed in countries outside India through our service providers:
These transfers are made in compliance with applicable laws. We do not transfer data to any country restricted by the Central Government of India under the DPDP Act.
We do not sell, trade, or rent your personal data. We share data only with the service providers listed above (as Data Processors acting on our behalf) and with legal authorities if required by Indian law or court order.
Under the DPDP Act, 2023, you have the following rights:
To exercise any of these rights, contact our Grievance Officer (see Section 9). We will respond within 30 days.
In accordance with the DPDP Act, we define children as individuals below 18 years of age. We do not knowingly collect personal data from children without verifiable parental or guardian consent. If we become aware that we have collected data from a child without appropriate consent, we will delete it promptly.
In the event of a personal data breach, we will notify the Data Protection Board of India and affected Data Principals as required under the DPDP Act, 2023. We will take immediate steps to contain the breach and mitigate any harm.
In compliance with the DPDP Act, we have designated the following Grievance Officer:
If you are not satisfied with our response, you may file a complaint with the Data Protection Board of India as established under the DPDP Act, 2023.
Our website uses minimal cookies necessary for basic functionality. We do not use advertising cookies or third-party tracking cookies.
We may update this Privacy Policy from time to time. Material changes will be communicated to waitlist members via email. Continued use of our website after changes constitutes acceptance.
This Privacy Policy is governed by the laws of India, including the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, and rules made thereunder. Any disputes shall be subject to the exclusive jurisdiction of the courts of Bengaluru, Karnataka.
© 2026 Petrāah. All rights reserved.